News
London – 17 July, 2008 – Concep, the global provider of digital marketing technology, has designed a revolutionary online registration system that will enable festival volunteers to sign up for bar work and in return receive weekend tickets for an event of their choice. Peppermint Events, one of the UK’s leading bar and event management companies, will be using the solution and will benefit from immediate cost and time savings in relation to recruiting staff and manning bars at a number of boutique festivals across the country.
The solution delivered by Concep is based on Concep Event, a feature rich platform that has been designed for event registration management. The brief from Peppermint Events was to supply a system which would streamline a recruitment process that was formerly paper-based and time intensive. By visiting www.festivalvolunteer.co.uk, prospective volunteers can register for the scheme online and place a refundable security deposit which enables them to choose two specific shifts at any bar. Once registered, the member can return to the site at anytime and change their shift preferences.
The system built by Concep has the ability to take payment and apply cancellation fees; provide card refunds; manage the registration process and display shift availability; automate communications between Peppermint Events and members; provide relevant information about festivals; and act as an interactive hub. The branded microsite templates created by Concep are flexible and enable Peppermint Events to change the look and feel for each festival it attends. Importantly, Peppermint Events can now manage events in multiple locations and view all data in real time from a centralised database.
Adam Hempenstall, Director at Peppermint Events, said: “Prior to using this solution, the logistics of co-ordinating bar staff for events was rather arduous. What we wanted to do was save time through a digital solution, but also look to engage more with volunteers and consequently develop stronger relationships. We now have a process whereby we can measure the success of each festival and determine what type of information our target audience is interested in. Naturally, the system has to work and be reliable. Concep Event is a proven technology and crucially we can customise it for different events. It was essential that the user interface was easy to follow as we wanted to make this process as simple as possible.”
During the summer, Peppermint Events will be running bars at the Glade Festival, Bestival Lovebox, Secret Garden Party, Bloom Festival and One Love Festival.
About Concep
www.concepglobal.com
Concep is a marketing technology and services company that delivers value to professional, financial and property services firms and associations that have important high-value relationships to nurture over the long-term. With offices in London, New York, and Sydney, Concep helps clients build better relationships by harnessing the power of one-to-one digital marketing communications. Concep’s solutions help to increase profits, improve client loyalty and achieve a strategic advantage over competitors. As a deeply entrenched communications partner, Concep enables clients to deliver highly relevant, targeted and personalized communications in a business to business environment. For more information please visit www.concepglobal.com.