Legal

The Client
CMS Cameron McKenna is a client-focused law firm who specialise in offering a targeted service across all market sectors internationally. Understanding their clients’ businesses, ambitions and people is vital. CMS Cameron McKenna have launched one of the legal sector’s most comprehensive client feedback programmes to measure just how focused they are on the needs of their clients. They have a track record of advising on a wide range of transactions and issues and developed insight through many long-term relationships throughout the business world to ensure that their clients benefit from working with a team that really understands their issues and concerns.

The Pain
They required an email marketing solution that would offer them flexibility in their messaging and would provide an easy to use platform for building html emails that did not require the user to have any technical background.

The Solution
Concep have provided an email platform for CMS Cameron McKenna to communicate seminars, newsletters and updates on a regular basis. The system is easily managed by numerous departments whilst still allowing them to send a consistent message both internally and externally.

By licensing Concep as an email marketing provider CMS Cameron McKenna have rolled out Concep Campaigner across their marketing team. Using the system they are able to send out regular high quality interactive communications. Concep have created flexible branded templates so users can build campaigns within the CMS Cameron McKenna brand guidelines and the email campaigns are easily recognisable to recipients.

Further benefits provided by Concep Campaigner are the ability to obtain live responses and results on all campaigns sent and the ability to cleanse their contact data.  Campaigner has also provided added assistance when managing event invitations.

The Results
View rates are above average across their industry hitting over 40% for most campaigns. Although it is early days CMS Cameron McKenna looks to improve these view rates whilst using the system and gain greater value by effectively reaching more of their target market through regular email communications.

CMS Cameron McKenna has been more than satisfied with the solution and benefits that Campaigner has provided. Since taking on the system they have recommended other areas of the CMS network implement Campaigner into their marketing activities.

“Concep have provided an easy to use email marketing solution for us.  They also provide a great support service - they are always available to answer our queries and willing to address any problems we face.” Nicola Dullard, Online Services