Working with ESP Providers to Increase E-mail Marketing Results
By Anthony Green, president Concep
Many e-mail service providers are making impossible claims about their delivery success. When an ESP claims they provide a specifically high delivery rate, the law firm will also be responsible for some of the work, which includes working with various authentication protocols like the senders identification and domain key. This article will help law firms understand how to choose an ESP to best suit their needs and quick tips on improving email deliverability and reputation.
